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EventMAP builds on successful partnership with Channel 4

EventMAP partners with Channel 4 to develop an automated approach to scheduling adverts

June 17, 2024

Beginning in 2018, EventMAP has been partnering with Channel 4 in the development of an automated approach to scheduling adverts. We are pleased to announce our contract has been renewed to help Channel 4 further optimise the scheduling of adverts across their channel sets in the UK and Ireland.

In collaboration with EventMAP, Channel 4 has unified the linear scheduling process utilising the Optime platform. This allows the automatic and optimal creation of agency advert schedules.

Prior, linear scheduling for Channel 4 followed a lengthy pipeline over numerous weeks and frequent manual interventions to adjust for agency preferences. Since then, OPTIME has transformed Channel 4's linear process into sub-region scheduling within minutes allowing for greater flexibility and refinement for agencies and associated advertisement budgets.

Sertan Hakki, Head of Technology at Channel 4 added ‘EventMAP have provided this valuable, reliable service to Channel 4 for a number of years now. Our new and improved agreement will better support Channel 4s strategy and allow our partnership with EventMAP to continue to flourish.

The Optime Suite of applications utilise the cutting-edge AI-based Optime scheduling engine, providing high-volume large scale fully-automated solutions. If you would like to know more about our products and services, visit our products and services pages. Alternatively, if you have a specific project you would like to discuss, you can send us an enquiry via our contact page.

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