G-Cloud operates through the Digital Marketplace, an online catalogue where public sector buyers can easily search for, compare, and procure services from a pre-qualified list of suppliers. This process removes the need for lengthy and costly full tender processes, making it faster for public sector organisations to adopt modern, innovative, and pay-as-you-go cloud technologies. The framework encourages competition and provides a level playing field, with a high percentage of suppliers being small and medium-sized enterprises (SMEs).

You can find more information and access the Digital Marketplace on the official GOV.UK website.